What we’re looking for...

Show us your plan! In order for us to assess your business potential, we’ll need to review your business plan.
Below you will find the outline of investment criteria. Use this as a guide before you submit your Business Plan to us

Business Plan Requirements


Force yourself to summarize your idea in one short paragraph. Don’t submit your plan until you have this level of clarity.

Management proposal

Who will occupy the leadership roles in your company, why are they the best players for the task at hand, and how will they go about building an agile, customer-focused culture?

If you believe that an advisory board or governing board will help you grow your dream team, we may be able to help you find the right people.

Unique idea or selling point

What problem is your business going to solve? Prove that the problem exists through testing or valid anecdotal evidence. Of course, solving larger problems, for larger markets, is generally far more attractive than taking on small challenges.

Solution with regard to the current environment

Once you communicate the problem, you must prove why your solution is superior to competitors. Who are the key competitors, what differentiator will propel your solution to break through and achieve broad adoption?


Too many early stage businesses fail to fully explain their methods and costs of acquiring customers. Be thorough and clear with your explanation.

What is the core revenue stream? Show us the short and long-term value of a customer, how you earn revenue, and your growth projections over at least a three-year period.

Capital efficiency

Early stage ideas have uncertainties. Any finance raised needs to be justified. Spending needs to be measured against clear milestones. In other words, how will any investment received be spent?


Profit and Loss statement, cash flow, and a balance sheet over at least a three-year period - exposure and growth plans

Important market information

What else should we know (e.g., timing, disruption in your market, change in competitive landscape, and unexpected availability of talent, etc.)?


pitching to us
Ready to pitch to us?
Check out our pitching tips.
for founders.

Download the BlackCitrus Pitch Kit for help preparing your business plan & pitch.

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